BASS - Music Magazine Proposal

The magazine is called “BASS” – I chose the name because it’s short, snappy and easy to remember. The masthead “Bass” will be sharp, smooth but loud. It will stay the same every week. The colour scheme, like Vibe, will change from each issue to the next.  The colour scheme of the issue that I am planning will be Red, White and Black. The title is also associated with the genres it will focus on which are R&B, Pop and Hip-Hop music.

The magazine will include album reviews, the Billboard Hot 100, the UK Top 40, the Choice FM playlist, regular interviews with artists, and entertainment news. What will make my magazine different is the fact it will feature Twitter Q&A’s with the artist where fans will be able to ask questions and lucky fans will have their questions answered and published in the magazine.

The magazine will be a unique blend of all three popular genres that dominate the charts. Whereas other magazines only focus separately on R&B/Hip-Hop and Pop, BASS magazine focuses on all three genres equally. The magazine will be one of the first to feature Twitter Q&A sessions where fans can have their questions published in the magazine. The questions will appeal to what our audience want to know about their idols.

My magazine will be published by IPC Media who also produce NME magazine. IPC Media have a successful range of magazines selling a total of 350 million magazines per year.
The target audience of bass will be both male and females between the ages of 13 and 25. They will most likely be in education or in employment.  As the magazine will focus on popular music genres R&B, Hip-Hop and Pop music which is predominant in the charts. It will appeal to young people as chart music is mostly popular music that appeals to them. Artists like Drake, Rihanna, Nicki Minaj, Trey Songz and Adele will be featured in the magazine.