Sunday, 23 December 2012
BASS - Audience Feedback Questions and Survey Monkey
1. Who do you think the audience of my magazine is?
Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.
2. What do you think about the layout of my front cover of my magazine?
3. What do you think about the layout of my contents page?
4. What do you think of the layout of my DPS?
5. What do you think of the colour scheme of the magazine?
6. Who do you think the target audience are, in terms of age, gender and social class?
7. What do you feel I could improve on?
8. Do you think that I should have included anything else in my magazine?
Tuesday, 11 December 2012
BASS Magazine Front Cover, Contents Page and DPS
Front Cover:
Developed Front Cover 1:
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Developed Front Cover 2:
4.jpg)
Final Front Cover:
5.jpg)
Above is both my original, my developed and my final Front Cover of BASS Magazine. I changed the masthead because it wasn't bold enough and didn't stand out enough. I removed the red/white border behind the cover lines because they stood out instead of the masthead. I also varied the size of the cover lines because this was also a convention in my case studies. I removed a lot of the excess information in the main cover line because it wasn't needed and it is also in other magazines.
Contents Page:
Developed Front Cover 1:
Developed Front Cover 2:
Final Contents Page:
Above is both my original and improved Contents Page. I changed the images of the models because the black backdrop was too repetetive and I added a red border around the images so that the black image wouldn't fade into the background. I also changed the image of the editor because it wasn't appropriate for the magazine and looked out of place.
Double Page Spread:
Developed DPS 1:
Final DPS:
Above is both my original and my developed DPS of BASS Magazine. I changed one of the images at the top of the spread because it was also on the Contents Page and I wanted to show a variety of images from my photoshoot. I changed the quote from "Give Me Love is the marijuana to the cocaine of the album" to "What I do is all about music, fashion, technology and peformance. I can't have one without the other or I won't be complete" because the second quote is more appropriate and reflects Dube more as an artist and her work. I changed the background of the Twitter section from Indigo to Baby Blue because that is the colour that Twitter uses. The masthead was changed at the top of the spread to flow with the rest of the magazine.
Saturday, 24 November 2012
Draft Journalism
Earlier
this year, 20 year old Stacey Dube hit the music scene hard with her debut
single “Give Me Love”. To have not heard about Stacey Dube you’ve had to be
living in a cave this past year. She was snapped up by Interscope Records in
2008 for her song-writing skills, going on to write successful songs for Nicole
Scherzinger and Madonna. Jimmy Iovine signed her after her amazing vocal talent
had finally been showcased. Dube’s first single “Give Me Love” was released to
widespread critical acclaim with it being labeled as one of the “best songs of
2012”.
After
taking a record-breaking 30 weeks to reach to top spot on the Billboard Hot
100, Dube’s success is showing no signs of slowing down with her second single “Take
Me Home” has quickly entered the Top 10 and is poised to hit the top. With both
her debut and sophomore single, along with her smash collaboration with Drake,
Dube has become one of the only artists in Billboard chart history to simultaneously
have 3 singles in the Top 10 of the Hot 100. Her debut album “Discovery” is due
to smash the Billboard 200 this month, predicted to sell in excess of 320,000
in its first week.
BASS: Correct me if I’m wrong, I’d
love to say you’re success has been fast and overwhelming but I’d be lying,
right?
STACEY DUBE: You’re right about the first part of that
statement [giggles]… It’s been a long haul but it’s all been worth it. I’ve had
time to adjust to the success but it is still massively overwhelming because I’m
not used to all the focus being on me.
How have you had time to adjust to the
success?
Give
or take I’ve had 6 months. Promotion and press coverage has gradually increased
and not just … happened all at once. Also I’ve had the chance to deal with
success here in America first. I think it’s hard to jump from normal girl to
global sensation all at once. As with many other things, you need time to
adjust to things like this.
Is there a difference between hearing “Give
Me Love” on the radio for the first time, to now?
To
be honest I actually get to enjoy hearing my music on the radio now than before.
I remember when I first heard Give Me Love on the radio and the feeling was
really one of relief as we had been working so hard to make the song a success
and it had finally happened. But it also motivated me to make every other song
I put out a success. Each time one song is successful I don’t think “this is it”,
I think about how I can better myself both critically and commercially.
How would you describe your debut
album in one sentence?
The
album really showcases the passion I have for music, the love I have for
different musical genres, what I have learned about myself in the last 3 years
and how much I have developed as both a singer-songwriter.
You’ve previously described “Discovery”
as an anthology of different genres
Yeah,
well first of all “Discovery” is an R&B album that incorporates elements of
different genres. I guess I could say that it really is an R&B-Fusion
album. The album as a whole combines elements of jazz, electro-pop, soul, rock,
opera, and dancehall. I really do love different genres of music and I don’t
want to tie myself to one genre this early in my career. I wanted to display my
versatility with my album and focus on different genres with each album thereafter.
Any favorites?
Well,
I love all the songs on the album, they’re all my babies [laughs] but… there is
a song on the album called “In the Zone” that I wrote and produced with The
Weeknd and it’s an R&B song that features elements of PBR&B (R-Neg-B
and Hipster R&B). I have quite a deep personal connection with it. It’s
really about what promiscuous sex and illegal drugs can do to you and how they
can affect the state of our mind. I’ve seen many people go down that route and
I wrote it putting my shoes in those who I was once close to.
Did you make a conscious decision to
stay away from the current dance-pop phase that is predominant in the charts right
now?
Not
really, because there are two tracks that incorporate electro-pop on the album because
I love pop music and maybe at one point in my career will explore it deeper. I
can say that I made a conscious decision to make the album flow as a whole. I
didn’t want the songs on the album to be great but completely clash in terms of
sound and context. Each song is about something different but flows as the
album progresses.
So it doesn’t make sense to base you’re
first two singles on what the album will sound like?
Exactly.
Why did you decide to put out those
two singles first, as opposed to some of your more favoured songs on the album?
Because
they aren’t the best of what the album has to offer. I guess you could say that
Give Me Love is the marijuana to the cocaine of the album [laughs] … They’re
both the teaser, the gateway drug to some of the other songs on the album. They’re
quite opposite to each other which is another reason why they shouldn’t be
based on what the rest of the album will sound like because no two songs are
the same. I chose Give Me Love because it was quite safe and a good way to
start of the era. I chose Take Me Home because it wasn’t what my critics thought
I was going to return with. Many people were expecting a Give Me Love Part 2
which wasn’t going to happen.
Aside from the Weeknd, you also worked
with Miguel, RedOne, Frank Ocean, and Stargate as well as others was it a
conscious decision to work with them?
To
be quite honest, yes. I really do feel like I created magic with all the
producers I work with. I had an idea of who I wanted to work with while writing
the album alone. Being on a major label really helped me form connections with
writers and producers. I am forever grateful to Interscope for letting me do
what I wanted to creatively and sonically. They really did have a lot of faith
in me right from beginning.
How is it different writing for
yourself now then writing for different artists?
It
isn’t really different. All I’ve ever wanted to do is create great music
regardless of whether it is going to be recorded by me or Madonna for example.
I actually find it more nerve-wracking writing for other artists because for me
especially being rejected is not easy thing. Even though I’ve been signed as a
recording artist I still want to continue writing for other artists because I
really do love collaborative efforts.
Did any artists/albums in particular
influence the album?
I
was really influenced by Lauryn Hill. Her first album I would cite as one of
the best R&B albums ever written. The album as a whole has a consistant
theme and each song has a deep meaning that I can relate to. Kendrick’s new
album “Good Kid, Mad City” really inspired me in terms of its consistent theme and
the way its flows. I think it’s great it’s being brought back to music and hope
that I can help playing a part in that. I was quite inspired by Lana Del Ray,
Gwen Stefani, and Beyonce. In terms of their fashion and their music.
If there’s anything you want to be
known for, what is it?
My
passion for music. Because at the end of the day I’ll still continue to make
music whether I’m at number 1 or 100. Commercial success is amazing but it isn’t
what motivates me to do what I do.
Stacey Dube’s debut album “Discovery”
will be available in stores everywhere from 4th December 2012.
Friday, 23 November 2012
Photoshoot Call Sheet
Hadley O’Garro
Photo Shoot
Assignment/Call Sheet
Date: 30th
November 2012
Time: 10:15am – 11:35am
Assignment: “BASS”
Magazine Photo Shoot
Location: Leyton
Sixth Form TV/Photo Studio
Media: RAW Capture for 300dpi & web
resolution
Compensation: Trade
Primary Shoot
Contract: Vibe
Hair Stylist:
Naomie Lebe
Wardrobe Stylist:
Jazmin Sinclair
Model 1: Stacey
Dube
Model 2:
Gennevieve Williams
Special Instructions:
The following are requested items that each model has for wardrobe
1.
White and brown dresses, red jacket, black &
white blazer, black skirt
2.
Black dress, furry brown jacket
Timeline – subject to
change:
10:10: Model and team meet in the Leyton Sixth Form Media
photoshoot studio
10:30: Model 1 Stacey Dube begins to model
11:30: Model 2 begins to model
12:30: Photo-shoot is finished
Friday, 16 November 2012
Masthead Designs and Magazine Layout Designs
I used
DaFont.com to see if I could find suitable masthead designs for BASS. I
searched BASS in the search bar so that I could easily see masthead designs
that would most suit my magazine.
I found
three that I thought would be good to use for my magazine and after my
presentation I would collect feedback from my audience to see which style is
best.
Think Techno – I selected this font because it is loud,
distinctive and easy to recognise. This font also caught my eye as soon as I
saw it so I thought that it would be a masthead design for my magazine.
Enormous – I selected this font because it is loud, bold,
and different to many other mastheads. This font was by far the most popular amongst my audience because they thought it suited the style of the magazine.
The Dead Saloon – I selected this font because it is different to the other two votes I selected. This font is smoother than the other two but also edgy. This vote was the least popular because my audience commented that it was boring, and didn't suit the style of my magazine.
Ultimately the 2nd
masthead “Enormous was chosen because when I asked people, they selected it
commenting that it suited my magazine best.
Thursday, 15 November 2012
BASS - Music Magazine Proposal
The magazine
is called “BASS” – I chose the name because it’s short, snappy and easy to
remember. The masthead “Bass” will be sharp, smooth but loud. It will stay the
same every week. The colour scheme, like Vibe, will change from each issue to
the next. The colour scheme of the issue
that I am planning will be Red, White and Black. The title is also associated
with the genres it will focus on which are R&B, Pop and Hip-Hop music.
The magazine
will include album reviews, the Billboard Hot 100, the UK Top 40, the Choice FM
playlist, regular interviews with artists, and entertainment news. What will
make my magazine different is the fact it will feature Twitter Q&A’s with
the artist where fans will be able to ask questions and lucky fans will have
their questions answered and published in the magazine.
The magazine
will be a unique blend of all three popular genres that dominate the charts. Whereas
other magazines only focus separately on R&B/Hip-Hop and Pop, BASS magazine
focuses on all three genres equally. The magazine will be one of the first to
feature Twitter Q&A sessions where fans can have their questions published
in the magazine. The questions will appeal to what our audience want to know
about their idols.
My magazine
will be published by IPC Media who also produce NME magazine. IPC Media have a
successful range of magazines selling a total of 350 million magazines per
year.The target audience of bass will be both male and females between the ages of 13 and 25. They will most likely be in education or in employment. As the magazine will focus on popular music genres R&B, Hip-Hop and Pop music which is predominant in the charts. It will appeal to young people as chart music is mostly popular music that appeals to them. Artists like Drake, Rihanna, Nicki Minaj, Trey Songz and Adele will be featured in the magazine.
Audience Feedback and Evaluation
Audience Feedback
I asked 12 people from Leyton College what they thought about my magazine and this is mostly the feedback that I got from all of them.
What do you like
about the college front cover and contents page?
·
The layout is clear, consistent and well laid
out
·
You can easily tell it’s a college magazine
·
The colour scheme runs throughout both pages
What do I need to
improve on?
·
It is hard to read some parts of the text.
·
Make sure the background colour and text colours
blend well but can still see them
·
The images look slightly rushed and not cleverly
thought out
Preliminary Task Evaluation
I think that my photography went
well. This is because my models were easy to work with and co-operated well
with what I asked them to do. Furthermore I had no troubles using the cameras
because I knew how to use them and also adapted well with them. I had to crop
the main image into a mid-shot which I had a little bit of trouble with at
first but I played around with Photoshop so that I knew what to do in the
future. Organising the layout of the front cover and the contents page was no
trouble because I had planned the layout well so I knew where everything was
going to be placed on the pages. Also the design for the front cover is not
over complicated and crowded so it was easy to decide on where to lay
everything out,
However using InDesign was tricky
for me in the beginning. Some of the tools were different to what I had used on
Photoshop so I again had to practice using the software so that I became
comfortable with it. I also had trouble
re-sizing images on InDesign because originally everytime I resized an image it
would crop it instead of make it smaller. This continued to occur until I
changed one of the resizing options. Coming up with a title for the magazine
was a little bit of a struggle because I wanted it to be easy to remember and
recognise but original at the same time. I ended up using “LSC Weekly” because
it was short, snappy and easy to remember. I found that creating my cover-lines
was a challenge because I was not used to journalism. I had to think about good
cover lines to use because the ones I had were unoriginal, boring and generic.
I wanted to make them appeal to college students so I used feedback from them
to help me with this.
I need to improve on my planning
in terms of image shots because when I was taking the pictures for the college
magazine I had to improvise so I didn’t really have a clear idea of what I was
doing. Also during my feedback, many people said that the images looked rushed
and weren’t well thought/planned out. I also need to improve on the colours
that I use because the colours I used for the LSC Weekly blended in according
to my peers who gave me feedback. I will also make the text bigger so that it
is easier to read.
When producing my music magazine,
three areas for improvement are:
· Image Shots – I need to think about which shot
will be most appropriate for the music magazine and how it will complement the
layout. I need to plan this before I actually take the images.
· Time – I need to divide my time properly because
I spent more time taking the images for the LSC Weekly magazine then I did
planning them which means I had to improvise a lot more then I should have.
· Planning – I need to plan the colours more
appropriately and the shots of images.
Plan for Leyton Student Magazine
This is a basic plan for the preliminary task, my Leyton Student Magazine.
Friday, 9 November 2012
Case Studies
Magazine 1: Billboard Magazine
Billboard magazine is issued
weekly, and focuses on the music industry. As well as being one of the oldest
trade magazines in the world, it also lists the Billboard charts (most notably
the Hot 100, and Billboard 200 as well as 100 other charts).
The colour scheme is black, white
and yellow, apart from the masthead which includes the colours red and blue. On
the cover of this issue is hip-hop musician Drake from 2010. Every so often
Billboard magazine features artist photo shoots and cover stories when the
artists are promoting a new single/album.
The image is a close up of his
face as he is the “new face” of hip-hop, due to his recent surge of popularity
at the time. The image is in black & white, the lighting is quite dim, and
he is wearing black clothing. This may set a mysterious tone to him and what
his music is like, compelling the audience to find out.
The image is quite simple and laid
back similar to Drake’s music, style and persona. The rest of his body apart
from his face is blurred, meaning that the focus is on Drake’s face linking
with the cover line “Drake: The New Face of Hip-Hop”.
The masthead
“Billboard” is in front of Drake’s forehead. The masthead is the visual
branding of the magazine. As Drake is a new artist and he is not yet popular
enough to carry the magazine the masthead must be in front of him so the
magazine is still easily recognisable. This also indicates that the magazine is
promoting Drake although he is partly selling the magazine, encouraging his
current fans to purchase the magazine. The release date of the magazine “May 29
2010” coincides with the release of Drake’s single “Over” which was released
the previous month. It is placed next to the barcode with the websites, and the
prices.
This is the Billboard Magazine
Media kit for 2012. It features a screenshot of Billboard.com. The screenshot features an image of Lady Gaga
being announced as a performer at the 2010 Grammy’s. On the side it also has a
list of content that Billboard magazine contains.
Billboard magazine is produced
and published by the company Prometheus Global Media, formerly called the “e5
Global Media”. They are based in New York City. Apart from Billboard magazine,
they also publish four other magazines: Adweek, Back Stage, Film Journal
International and The Hollywood Reporter. The company also has a website (www.prometheusgm.com)
where all of the magazines are listed and a little piece of information is
there about all of them.
Contents
Page
This is the contents page from the May 29th 2010 issue of Billboard
magazine. It is clear that it is a contents page because of the way the page is
laid out.
The title is at the top of the
page and in bold text, which is the same as the masthead on the front cover.
Underneath the “Contents” title, there are photographs of other artists that
feature in the magazine such as Wale and Lady Gaga. This entices more readers
because if they are fans of Drake as well as Wale and Gaga, they are more
likely to buy the magazine. Also if they are just fans of either Wale or Gaga,
then they will also consider buying the magazine. It has the page numbers of
the articles features each artist in the right hand corner of each image so
that the readers can skip to whatever article they please and appeals to them.
As Billboard is known
for listing over 100 charts, on the right hand side of the contents page it
list who is Number 1 on some of the more prominent Billboard charts. Readers
will be able to find out who is on top of the charts easier without having to
find the full Top 100 charts.
Double Page Spread
This is a double page spread from the May 29th
2010 issue of Billboard magazine. The colour scheme is black, white, grey and
green. There are only two pictures and more text in proportion. This
immediately tells the reader it is Drake’s first feature on the magazine. We
can also tell this because of the timeline and the bottom of the double page spread
emphasising his rise to fame and again that he is a new artist.
The spread features and two-shot image
of both Drake and his mentor Lil Wayne who was also the man who signed him. It
is the biggest imageout of the two used for the spread. It is an image from the
BET awards so it is quite recent and therefore more important than the other
image. Drake’s clothes are quite mellow as usual whereas Lil Wayne’s clothing
is quite colourful and eccentric which is what both artists are known for.
Important quotes that Drake has said throughout the interview are “I’m young.
I’m 23. I know I have a lot of growing up to do” is in green bold text; they
show Drake in a mature light and quite down to earth. This helps highlight
Drake’s personality because although he is a rapper and black, he is quite
different to other rappers. He is educated and was brought up in a middle-class
family.
The other image is from when
Drake was acting on Canadian teen drama Degrassi as Jimmy Brooks. It is fairly
smaller than the other image which could be as it is from Drake’s past when he
was in another profession. It also features 3 other characters from the
programme in the shot. This suggests that this particular cover story will also
discuss Drake’s past as an actor and his progression as an actor to a rapper.
Magazine 2: Vibe Magazine
Vibe Magazine is a music and
entertainment publication predominantly featuring R&B and hip-hop music
artists. The magazine was founded by music producer Quincy Jones who is famous
for his work with Frank Sinatra and Michael Jackson.
The colour scheme for Vibe front
cover changes regularly from each issue to the next. In particular in this
February/March 2012 issue, the colour scheme for the front cover is orange,
white and black. Nicki Minaj is featured on the cover of the issue. The image
is a mid-long shot of Minaj wearing a tiara, red hair and a white dress. The
background colour of the image is white. As a whole the image is quite plain
and although Nicki is known for her outrageousness and loud persona, the image
still manages to reflect this via the red hair and her pose. The lighting is
quite bright and she is wearing a tiara and a dress. This links to Minaj’s new
found title as “Queen of Hip-Hop” and also suggests that she is the best in the
genre right now.
The masthead is the same
colour as Nicki’s hair and is behind her suggesting that as an artist she is
now popular enough to be able to carry and publicise the magazine without the
title needing to be fully displayed. The fact that she is also ahead of the
masthead also displays her growth in popularity since her last Vibe magazine
front cover in 2008. The main cover line is beside her face and the same colour
as the masthead. The other cover lines are in either black or white and are in
smaller font. All of the cover lines and the masthead are aligned on both the
left hand side and the right. The language is quite relaxed and is not as
strict as the language used for Billboard magazine for example.
This is a screenshot from the
Vibe Magazine 2011 press pack/media kit. The total audience of Vibe Magazine is
2,400,000. The audience for the magazine is mostly Black/African American men
and women aged 21 and over. The audience is either in employment, education or
both. The artists that are usually on the front cover reflect the taste of the
audience as that is their target market who are “comprised of trendsetting
individuals passionate about music, entertainment, fashion and pop-culture”
Vibe Magazine is published by
Vibe Media. The company was formed in 2012 when Vibe Holdings merged with
BlackBook Media. Vibe.com publishes the same articles as the magazine form and
is updated regularly.
Contents Page
This is the contents
page from the February/March 2012 issue of Vibe. As Nicki Minaj is the focus of
the issue, she is also on both the front cover and the contents page. The contents page is clear like
the front cover and is listed as “Features”. It is also a few pages in the
magazine so some readers might be confused as to where the contents page is, if
they are not used to Vibe magazine. It is again easy to tell that the magazine
is going to be mainly about Nicki Minaj because she is on the contents page
again. An image of Nicki doing a different pose but in the same image is on the
right hand side of the page. The image shows Minaj in a different light – cute
but also toned down.
The listed “features” of the
Feb/March 2012 issue of Vibe is listed on the left hand side of the contents
page. Unlike many other music magazines only the featured articles that are
unique to this particular issue are listed. A description of what each of the
articles is about is underneath each heading. The details of the photo shoot
and the outfits are listed in the left hand bottom corner of the page. As a
whole the contents page is simple and entices the reader as it is not cluttered
and full of pictures and information. It is also makes it easier for the
audience to find a specific article they are looking for.
Double Page Spread
This is the double
page spread about Nicki from the February/March 2012 issue of Vibe. The main
image of Minaj is on the majority of the spread. The quote is quite provocative
but links with the image. Nicki is saying in the quote that she wanted to write
an album that was about sex, showing off her body and still make the album a
success. The image is quite respectable, relaxed and displays Minaj in a classy
light, but still showcasing how quirky she is. The most enticing quote from the
interview is placed in the right corner of the image of Minaj, which persuades
readers to read the whole interview to understand and read Nicki explain what
she meant. The quote also hints at what is next to come for Minaj in terms of
her music and as an artist as she said that she has “defeated her critics”
intriguing the audience to again read the article to get a hint of it.
Furthermore the image used is from a photo shoot on the set of her “Va Va Voom”
video shoot, providing fans with a glimpse of the fashion and hair in the video
further tempting fans to look through the spread.
The actual article is placed on
the right hand side of the spread in small, justified font. Compared to the
proportion of the image, the proportion of the text is quite small and is
perhaps only the cover story portion of the spread as the interview is on a
separate double spread page. Throughout the interview there are references that
are further explained on the far right hand side of the spread bettering the
knowledge/understanding of the audience when reading the article.
Tuesday, 25 September 2012
Production Schedule
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Wk. 1
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Mon 24th September
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Tues 25th September
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Weds 26th September
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Thurs 27th September
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Fri 28th September
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Given
magazine assignment brief
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Production schedule deadline
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Wk. 2
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Mon 1st October
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Tues 2nd October
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Weds 3rd October
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Thurs 4th October
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Fri 5th October
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Research/case studies deadline
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Wk. 3
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Mon 8th October
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Tues 9th October
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Weds 10th October
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Thurs 11th October
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Fri 12th October
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LSC Magazine (preliminary task) deadline
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Wk. 4
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Mon 15th October
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Tues 16th October
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Weds 17th October
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Thurs 18th October
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Fri 19th October
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Audience feedback and evaluation deadline
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Magazine newsstand task deadline
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Wk. 5
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Mon 22nd October
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Tues 23rd October
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Weds 24th October
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Thurs 25th October
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Fri 26th October
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Drafting and finalizing deadline
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Wk. 6
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Mon 29th October
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Tues 30th October
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Weds 31st October
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Thurs 1st November
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Fri 2nd November
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Audience research task deadline
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Wk. 7
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Mon 5th November
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Tues 6th November
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Weds 7th November
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Thurs 8th November
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Fri 9th November
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Rough Copy of Task 9 deadline
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Planning and shooting deadline
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Wk. 8
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Mon 12th November
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Tues 13th November
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Weds 14th November
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Thurs 15th November
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Fri 16th November
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Construction/editing of magazine deadline
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Wk. 9
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Mon 19th November
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Tues 20th November
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Weds 21st November
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Thurs 22nd November
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Fri 23rd November
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Audience research (main task) deadline
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Wk. 10
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Mon 26th November
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Tues 27th November
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Weds 28th November
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Thurs 29th November
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Fri 30th November
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Wk.11
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Mon 3rd December
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Tues 4th December
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Weds 5th December
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Thurs 6th December
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Fri 7th December
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Wk. 12
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Mon 10th December
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Tues 11th December
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Weds 12th December
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Thurs 13th December
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Fri 14th December
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Evaluation deadline
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Wk. 13
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Mon 17th December
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Tues 18th December
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Weds 19th December
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Thurs 20th December
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Fri 21st December
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